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The Unpredictable Nature of Viral Videos

Characteristics commonly found in videos that go viral with an emphasis on the importance of experimentation and creativity in making content along with tips to increase the chances of creating content that resonates with viewers and goes viral.

When it comes to creating viral content, there is no guaranteed formula for success. However, there are certain characteristics that are commonly found in videos that go viral. These include:

  1. Short titles and run times: Videos with short titles (three words or less) and run times (three minutes or less) tend to perform better, as they are easier to consume and share.
  2. Attention-grabbing openings: Successful viral videos often feature an attention-grabbing opening that hooks the viewer within the first few seconds. This might involve a surprising or unexpected element, or an interesting proposition that breaks the norms of typical content.
  3. Relatable content: Videos that feature content that is relatable to a wide range of viewers tend to perform better. This might involve showcasing relatable circumstances, situations, or subject matter.
  4. High production quality: Videos that demonstrate high production value in terms of resolution, props, and ideation tend to perform better, as they are visually appealing and engaging.
  5. Talent: Many viral videos feature songs, dances, or other performances that require talent and practice. These elements can make a video more engaging and enjoyable to watch.

However, these elements alone do not guarantee virality. There is also an "art" to creating viral content that involves experimenting with different strategies and taking creative risks. Some additional tips for creating viral content include:

  1. Tell a story: Humans have been wired to consume stories since the beginning of language. Incorporating traditional narrative elements such as a beginning, character, conflict, climax, and resolution can help viewers identify a video as a story.
  2. Use irony: Irony is a common factor among viral videos, and breaking social norms can be an effective way to incorporate irony into your content. Consider whether there are any social norms associated with your brand or product that you can break in an ironic yet on-brand way.
  3. Surprise the audience: Incorporating an element of surprise into your content can make it more refreshing and engaging for viewers. Consider how you can incorporate a surprising twist or unexpected element that is still relevant to your brand.

Ultimately, the key to creating viral content is to experiment with different strategies, take creative risks, and stay true to your brand's identity and values. While there is no guaranteed formula for success, following these tips can help increase your chances of creating content that resonates with viewers and goes viral.

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