Bird-Kultgen Ford

Truck Month is one of the biggest sales pushes of the year for Bird-Kultgen Ford, the long-running Ford dealership in Waco. 360 Solutions designed a coordinated set of Truck Month promotional graphics built around the Ford F-150, sized for every screen where shoppers would see the campaign. The collateral was designed to work on desktop monitors, tablets and phones, so the same offer and look carried from BK Ford's website to social media to in-store displays. Keeping one consistent visual across every format helps a time-limited promotion feel unified and easy to recognize, whether a customer sees it scrolling on a phone or walking the showroom floor. This project is part of our ongoing graphic design and campaign work for BK Ford, which also includes the dealership's 2021 Experience Better rebrand.

We created a hype video for internal use while we developed BK Ford's new branding.

For Memorial Day, 360 Solutions created a suite of promotional graphics for Bird-Kultgen Ford that paired a respectful holiday message with the dealership's sales offer. The suite gave BK Ford a matching set of assets for social media, digital ads and its website, all ready to launch together for the holiday weekend. Holiday promotions run on tight timelines, so every graphic was designed as part of one system: the same layout, headline treatment and offer placement, resized for each channel. That consistency let the dealership's message stay recognizable everywhere it appeared and made it simple to swap in offer details. This graphic suite is part of our ongoing design support for BK Ford, built on the Experience Better brand we developed with the dealership.

360 Solutions designed a printed brochure introducing Bird-Kultgen Ford's mobile service offering to customers in the Waco area. The brochure explains the service in a clear, easy-to-scan layout that customers can take home from the dealership or receive in the mail. We built the piece around BK Ford's Experience Better brand, using the same colors, typography and photography style as the dealership's other marketing, so the new service feels like a natural part of the BK Ford experience. The folded format gives each section room to breathe while keeping the call to action easy to find. Print pieces like this give service advisors something tangible to hand customers and support the digital campaigns running at the same time. Learn more about our graphic design services or see more of our work for BK Ford.

360 Solutions led a top-to-bottom rebrand for Bird-Kultgen Ford, the long-running Ford dealership in Waco, Texas. The result was the Experience Better brand: a refreshed visual identity, a clear tone and messaging framework, and a set of internal company values that the BK Ford team could rally around. The work went well beyond a new logo. We designed the brand's color palette and typography, created a dedicated logo for the dealership's service technicians, and applied the new identity across branded merchandise, license plate covers, vehicle decals and digital displays. Our team also handled photography so the dealership had authentic, on-brand images of its people and facility to use across its website and advertising. A rebrand only works when it shows up consistently, so we rolled Experience Better out across every customer touchpoint. That foundation still guides the campaigns and graphics we create for BK Ford today.

For National Mustang Day, we directed, edited, and produced a video showcasing the Mustangs that belong to the BK Ford family.

We storyboarded, directed and filmed a commercial explaining how simple it is to custom order a vehicle at BK Ford.