2021 BK Ford Rebrand
360 Solutions led a top-to-bottom rebrand for Bird-Kultgen Ford, the long-running Ford dealership in Waco, Texas. The result was the Experience Better brand: a refreshed visual identity, a clear tone and messaging framework, and a set of internal company values that the BK Ford team could rally around. The work went well beyond a new logo. We designed the brand's color palette and typography, created a dedicated logo for the dealership's service technicians, and applied the new identity across branded merchandise, license plate covers, vehicle decals and digital displays. Our team also handled photography so the dealership had authentic, on-brand images of its people and facility to use across its website and advertising. A rebrand only works when it shows up consistently, so we rolled Experience Better out across every customer touchpoint. That foundation still guides the campaigns and graphics we create for BK Ford today.
We will clarify strategic plan and make sure that everyone in the organization is aligned and understands exactly what we need to do to succeed.
We then develop your leaders and the team that is needed to execute on that newly established strategy.
Finally we will be able to create and execute a message to put in the marketplace, bringing in more leads, sales, leading to a higher profitability.
360 Solutions is a marketing company in Waco, Texas that services organizations throughout central Texas.
