Introduction
In today’s fast-paced digital landscape, simply existing online is not enough. What truly drives results is how your business is discovered and engaged with, and that’s where 360 Solutions can help.
As a leading Waco marketing agency, we engineer quantifiable growth through data-driven strategies, precision analytics, and performance-focused execution.
Our partnership with TEMP-AIR® Equipment Sales demonstrates how our decades of expertise deliver results that give businesses a competitive edge in their market.
This case study highlights how, in Q2 of 2025 (April–June), we transformed TEMP-AIR® Equipment Sales’ digital presence into a high-performance revenue engine, achieving notable advancements in:
- Traffic & Engagement (GA4)
- Organic Search Growth (GSC)
- Paid Advertising Efficiency (Google Ads)
The following data and results illustrate the measurable growth that 360 Solutions consistently delivers.
Google Analytics: Targeted Traffic, Higher Engagement
While many conventional strategies focus on boosting overall visitor volume, our approach emphasized attracting a qualified audience with higher engagement potential.
Key Results:
- 12,250 total users sustained
- 92.5% increase in valuable on-site actions
- 120.6% increase in session-to-conversion rate
- 4% reduction in bounce rate
This transformation was driven by a careful analysis of user behavior patterns. We identified and eliminated sources of low-quality traffic while doubling down on channels that consistently attracted highly engaged prospects. The result: a shift from low-engagement traffic to high-intent, action-driven visitors.
Google Search Console: Improved Organic Rankings, Greater Visibility
We leveraged industry-leading SEO tools for comprehensive keyword research and competitive landscape analysis, uncovering high-value opportunities that allowed TEMP-AIR® Equipment Sales to not only compete but lead in search rankings, solidifying their position as a digital market leader in the portable HVAC industry.
Through a holistic SEO framework that included meticulous technical site enhancements, refined content optimization, and a focus on high-intent, conversion-ready keywords, these opportunities were transformed into measurable growth.
Key Results:
- 217.9% surge in organic traffic
- 58% increase in organic clicks
- #1 rankings across multiple Airrex product queries
This wasn’t just visibility. It was strategic market share capture, intercepting qualified prospects during the critical consideration stage and cementing TEMP-AIR® as the definitive industry solution.
Google Ads: Increased Conversions, Lower Costs
We transformed TEMP-AIR® Equipment Sales’ Google Ads account into a high-performance, profit-generating machine. Unlike agencies that focus on clicks or impressions, we measure success through conversions, cost efficiency, and ROI.
Our disciplined, four-part strategy included:
- Restructuring campaigns around product type and buyer intent
- Refining keyword targeting to attract high-value B2B audiences
- Improving ad-to-page relevance to boost quality scores
- Deploying smart bidding strategies focused on cost-per-conversion
Key Results:
- Impression share growth of 3,200%
- 102% increase in conversions
- 66.5% decrease in cost-per-click (CPC)
- 28.3% reduction in cost-per-conversion
- 493 new prospects added to the funnel
The result: not just better metrics, but better business outcomes. High-intent commercial terms such as “industrial dehumidifiers” and “warehouse portable air conditioner” began driving greater conversions at a lower CPC, while branded keywords achieved exceptional CTR, maximizing both reach and efficiency.
Conclusion: A Proven Blueprint for Digital Marketing That Delivers
This campaign for TEMP-AIR® Equipment Sales illustrates what’s possible when every marketing dollar is directly accountable to business results.
By sustaining strong traffic while improving key engagement metrics and reducing bounce rates, we proved that quality trumps quantity. Through strategic SEO, TEMP-AIR® secured market-leading visibility. Through disciplined paid advertising, conversions scaled while costs declined.
At 360 Solutions, we don’t just manage campaigns; we custom-build marketing systems engineered for growth.
