More of your customers now ask ChatGPT, Google's AI Overviews or Perplexity who to hire, and they get one short answer instead of ten blue links. If your business isn't in that answer, you never get the chance to compete. 360 Solutions helps Central Texas businesses become the names AI tools recommend, with answer engine optimization (AEO) and generative engine optimization (GEO). We've been doing marketing in Central Texas for more than 25 years, from our office on Austin Avenue downtown.
Let's chatAI tools pull answers from pages that answer questions clearly. We rework your service pages and write new content so the answer comes first and the details follow.
Question-led pages. We build headings around the questions your customers actually ask, like "who installs metal roofs in Waco?" or "what does a hospital nurse residency include?"
FAQs and summaries. Short summaries and FAQ sections give AI tools clean, quotable answers to pull from.
Sourced facts. We back claims with numbers and sources, because AI tools tend to skip claims they can't check.
Structured data. We add schema markup that spells out your business name, location, services, people and FAQs in a format AI tools and search engines read directly.
Crawler access and llms.txt. We make sure AI crawlers can reach your site and give them an llms.txt file that points to your most important pages.
Named experts. We connect your content to real people on your team with bylines and bio pages, so AI tools see who stands behind it.
Consistent details. We keep your name, address and phone number the same everywhere, so AI tools never doubt which business you are.
Directories and "best of" lists. When someone asks for the best company in Waco, AI tools lean on agency and business directories, review sites and local rankings. We get you listed on the ones that matter in your industry.
Reviews. We help you earn steady reviews on Google and the review sites your customers use.
Local press and partners. We pitch local media and work with chambers and community partners to earn mentions from sources AI tools already trust. No paid link schemes.
Tracking. Each month we check how ChatGPT, Google's AI Overviews and Perplexity describe your business next to your competitors, and report what changed.
AI answers are built on the same foundation as Google rankings: a fast, well-built site, helpful content and a solid reputation. That's why we run AI search optimization alongside SEO. The work that earns you a spot in Google's results also makes you easier for AI tools to find and recommend. If you want to dig into the difference between the two, read our guide to AEO vs. GEO.
We've helped organizations across Central Texas grow, including Goodall-Witcher Hospital, Rocket Federal Credit Union, the McGregor Chamber of Commerce, Texas Built Roofing and BK Ford. AI search optimization matters most for businesses whose customers research before they buy: healthcare providers, credit unions and banks, contractors and home services, professional services and auto dealers.
We're based in Waco and work with businesses throughout Central Texas, including Temple, Belton, Hewitt, McGregor, Robinson, Lorena, Hillsboro, Gatesville and China Spring.
Tell us about your business and we'll show you how ChatGPT and Google's AI Overviews describe you today, and what it will take to get recommended. Contact our team or call (254) 633-8381.
We ask ChatGPT, Google's AI Overviews and Perplexity the questions your customers ask and track whether your business is named, how it's described and which competitors show up instead. We also track how many of your Google searches show an AI Overview and how often your site is cited in them.
Technical fixes and content changes can be picked up within weeks, but earning mentions on directories, review sites and local media takes longer. Most businesses should plan on a few months of steady work before AI answers change in a lasting way. We check and report your progress every month.
Yes. AI tools lean heavily on the same signals Google uses: a well-built site, helpful content and a strong reputation. Good SEO is the foundation that AI search optimization builds on, which is why we run them together.
AEO focuses on winning direct answers, like Google's featured snippets and AI Overviews. GEO focuses on being cited and recommended inside longer answers from tools like ChatGPT and Perplexity. They rely on the same groundwork, so we handle both together.
AI search optimization is the work of getting your business named in answers from AI tools like ChatGPT, Google's AI Overviews and Perplexity. It covers how your content is written, the technical setup of your site, and where your business is mentioned around the web. You'll also hear it called AEO (answer engine optimization) or GEO (generative engine optimization).
360 Solutions is a marketing company in Waco, Texas that services organizations throughout central Texas.
