When someone in Waco searches for what you sell, the first results they see are often ads. 360 Solutions sets up and manages pay-per-click campaigns on Google Ads for Central Texas businesses, so you show up at the top of those searches and only pay when someone clicks. We've been doing marketing in Central Texas for more than 25 years, from our office on Austin Avenue downtown.
Let's chatA good campaign starts with the right searches. We find the terms your customers actually type, like "plumber Waco TX" or "roof repair near me," and leave out the ones that waste money.
Location targeting. Your ads only show to people in the area you serve, whether that's Waco, McLennan County or all of Central Texas.
Negative keywords. We block searches that bring clicks but never customers, such as job seekers and DIY questions.
Conversion tracking. Before launch, we set up tracking for calls and form fills, so you know which ads bring in business.
Ad copy. We write ads that name your service and your city and give people a clear reason to call you instead of the next result.
Ad assets. We add call buttons, your location, sitelinks and other details that make your ad bigger and easier to act on.
Landing pages. Sending ad traffic to your home page wastes clicks. We match each ad to a page built for that search, and our web design team can build new ones when you need them.
Testing. We test headlines, offers and calls to action and keep what works.
Weekly management. We review the searches that triggered your ads, adjust bids and budgets, and pause anything that isn't paying off.
Monthly reporting. Every month you see what you spent, how many people clicked, how many called or filled out a form, and what each lead cost you.
Google Ads puts you at the top of the page this week. SEO builds traffic you don't pay for each click, but it takes months. We run both, so paid and organic search work toward the same goals and you can spend less on ads as your rankings climb.
We've helped organizations across Central Texas grow, including Goodall-Witcher Hospital, Rocket Federal Credit Union, the McGregor Chamber of Commerce, Texas Built Roofing and BK Ford. Pay-per-click works especially well for businesses where one new customer is worth a lot: home services, contractors and roofers, healthcare providers, auto dealers, credit unions and banks, and professional services.
We're based in Waco and run PPC campaigns for businesses throughout Central Texas, including Temple, Belton, Hewitt, McGregor, Robinson, Lorena, Hillsboro, Gatesville and China Spring.
Tell us about your business and we'll show you what a Google Ads campaign could look like for you. Contact our team or call (254) 633-8381.
Yes. We target ads to exactly the area you serve, from a few ZIP codes in Waco to cities across Central Texas like Temple, Belton, Hewitt and Hillsboro.
Most businesses do best with both. PPC brings in leads right away, while SEO builds traffic you don't pay per click for over time. Running them together lets you lean on ads now and spend less on them as your rankings grow.
Much faster than SEO. Ads can start showing within days of launch. The first few weeks are spent learning which searches and ads bring in leads, and most campaigns settle into steady performance within the first one to three months.
There are two parts: the ad spend that goes to Google and the cost of managing the campaign. Ad spend depends on how competitive your searches are and how large an area you want to cover. After we review your market, we'll recommend a starting budget and show you what it should buy.
PPC (pay-per-click) management is setting up and running paid search ads, usually on Google Ads, where you pay only when someone clicks. A PPC manager picks the keywords, writes the ads, sets budgets and bids, and adjusts the campaign each week so more of your spend turns into calls and leads.
360 Solutions is a marketing company in Waco, Texas that services organizations throughout central Texas.
