Goodall-Witcher's mission is to provide the residents in and beyond our community with quality healthcare from our trained professionals. Located in the heart of Bosque County, we're committed to our community and invested in the health of our neighbors.
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Goodall-Witcher Healthcare
had to say about us.
Our team partnered with Goodall-Witcher Healthcare to create a nursing recruitment video highlighting the rewarding career opportunities available within their organization. Through interviews with Tierney McLennan, Student Nurse/Nurse Tech, and Shannon Farmer, Nurse Educator/Trauma Program Coordinator, we captured both the personal and professional perspectives of nursing. Their stories showcase the passion, dedication, and impact of healthcare professionals, offering future nurses an authentic glimpse into the supportive culture and growth opportunities at Goodall-Witcher.
In 2018, The Bosque County Hospital District was created through a county-wide election with authority to levy annual property taxes - the citizens chose to support the hospital. Because of this, we saw fit to launch a hyper-local focused campaign called "We're here because you're here." We created a launch video, patient testimonials, 3 billboard designs, and a re-designed website as a part of this campaign. We also ran targeted ads through social media with UTM Parameters allowing us to track specific ad performance by website clicks.