Goodall-Witcher Healthcare

Goodall-Witcher Healthcare provides quality care to residents in and beyond Bosque County. 360 Solutions designed a brochure for the hospital's wound care services, helping patients and referring providers understand what the program offers and how to get started. Healthcare brochures have to explain medical services in plain, reassuring language. We organized the content into short, scannable sections and paired it with original photography of Goodall-Witcher's staff and facility, so readers see the real people and spaces behind the care. The brochure follows Goodall-Witcher's brand standards and gives the hospital a professional piece to share in clinics, at community events and with partner physicians. It's one of several projects in our ongoing marketing partnership with Goodall-Witcher.

360 Solutions designed a collection of service posters for Goodall-Witcher Healthcare to promote the hospital's services to patients and visitors inside its own facility. The posters hang in high-traffic spaces like the emergency room and the radiology waiting room, where people have time to read and are already thinking about their health. Each poster highlights a different service with a short headline, clear supporting copy and on-brand visuals. We also adapted the designs for social media, so the same messages reach the community online as well as in the hospital. In-facility posters are a simple, low-cost way to make sure patients know about everything a local hospital offers, which keeps more of their care close to home.

Our team partnered with Goodall-Witcher Healthcare to create a nursing recruitment video highlighting the rewarding career opportunities available within their organization. Through interviews with Tierney McLennan, Student Nurse/Nurse Tech, and Shannon Farmer, Nurse Educator/Trauma Program Coordinator, we captured both the personal and professional perspectives of nursing. Their stories showcase the passion, dedication, and impact of healthcare professionals, offering future nurses an authentic glimpse into the supportive culture and growth opportunities at Goodall-Witcher.

In 2018, The Bosque County Hospital District was created through a county-wide election with authority to levy annual property taxes - the citizens chose to support the hospital. Because of this, we saw fit to launch a hyper-local focused campaign called "We're here because you're here." We created a launch video, patient testimonials, 3 billboard designs, and a re-designed website as a part of this campaign. We also ran targeted ads through social media with UTM Parameters allowing us to track specific ad performance by website clicks.