
Rack Card
360 Solutions designed a rack card for the AC Hotel Waco Downtown that introduces the hotel to visitors in a compact, take-home format. Rack cards sit in lobbies, visitor centers and partner businesses, so the design needed to grab attention in a crowded display and deliver the key details at a glance. The card highlights the hotel's location just steps from the Magnolia Silos and minutes from Baylor University, the Waco Convention Center and the Dr Pepper Museum. It follows the AC Hotel's clean, modern brand standards, with clear hierarchy so travelers can quickly find what they need. Small print pieces like this keep working long after they're printed, reaching travelers right as they decide where to stay in Waco.


